Posted on Nov 15, 2021

The History of Movember

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The History of Movember

It is indeed that time of year where you may see some bold and brave face furniture rocking the streets of The Custard Factory, Digbeth. With so many options available to adhorn your face you will be spolit for choice. We have provided a handy guide below;

  • The Connoisseur - No whisky can pass this badboy with less than 21 years aging 
  • The Business Man - The only way to increase your chances at selling double glazing
  • The Trucker - Reach for that fog horn in style, HONK HONK
  • The Rock Star - You can't play a sick guitar riff without one of these
  • The Wisp - Perfect for the aspiring butler
  • The Abrakadabra - An essential for all those people wanting to pull rabbits out of hats
  • The Undercover Brother - a Police Acadamy classic
  • The Regent - Mandatory for any tux & monocle combo.
  • The Box Car - Indy500 here we come baby
  • The After Eight - Eat 7 boxes of after eights like a boss

So if you find yourself at The Floodgate this Movember and see a cheeky chap rocking a tash, please doff your cap in aknowledgement for a good cause to come out of a crime against fashion. 


A Breif History of Movember



Two mates (Travis Garone and Luke Slattery) meet up for a quiet beer in Melbourne, Australia, and the idea that sparked Movember is born.

The moustache had all but disappeared from fashion trends. Could they bring it back? They found 30 guys willing to take up the challenge.



Inspired by the Mo's ability to generate a conversation, the crew decide to take things to the next level. Adam Garone steps up to register Movember and create a website. Justin Coghlan (JC) comes on board to kickstart things in Queensland.

Funds raised go to the Prostate Cancer Foundation of Australia (PCFA). At the time, that first Movember cheque was the largest single donation the PCFA had ever received.



Movember returns for another year and the Mo starts to gain some serious momentum in Australia.

Funds raised go to the PCFA who come on board as Movember’s first official men’s health partner.



Movember receives official Australian charity status.

beyondblue becomes Movember’s second men’s health partner in Australia.

Movember officially launches in New Zealand in partnership with the Prostate Cancer Foundation of NZ.



Movember officially launches in the US in partnership with Prostate Cancer Foundation, in Canada with Prostate Cancer Canada, in the UK with The Prostate Cancer Charity and in Spain with FEFOC.

The Movember Board is formally established.



Movember Ireland is officially launched in partnership with the Irish Cancer SocietyThe Cancer Society of NZ and Mental Health Foundation of NZ become New Zealand’s men’s health partners.



Movember USA obtains official charity status and a second men’s health partner is added – the LIVESTRONG Foundation.

Through Movember funding, the University of Michigan Comprehensive Cancer Center made a significant research breakthrough identifying that there are 25+ different kinds of prostate cancer.



Movember officially launches campaigns in South Africa in partnership with CANSA (Cancer Association of South Africa) and in Finland, the Netherlands and the Czech Republic.

Movember launches its first directly funded project – the Global Action Plan, created to accelerate prostate cancer research outcomes through global collaboration.



Movember officially launches campaigns in Belgium, Denmark and Norway, and obtains official charity status in Canada, England, Wales and Scotland.

Movember is ranked in the top 100 best NGOs (charity) in the world by the Global Journal based on three key main criteria: impact, innovation and sustainability.

Through Movember funding, the world’s first Prostate Cancer Genome Mapping Project is completed, expanding the understanding of how prostate cancer works.



Movember officially launches campaigns in Austria, France, Germany, Hong Kong, Singapore, Sweden and Switzerland.

Movember is again ranked in the top 100 best NGOs (charity) in the world by the Global Journal based on three key main criteria: impact, innovation and sustainability. To put that in context, there are an estimated 5 million NGOs around the world.



Movember is awarded the Social Force of the Year award from GQ Australia magazine.



Movember was ranked 72nd out of the top 500 NGOs (non-governmental organisations) in the world.



NGO Advisor ranks  Movember as 55th in the top 500 NGOs around the world.

The 2015 Innovation Index names the Movember the most innovative not-for-profit organisation in Australia.

The Movember becomes the first charity to receive cult brand status from The Gathering.



Owen Sharp joins Movember as CEO, with extensive non-for-profit and men’s health experience – most notably as Chief Executive of Prostate Cancer UK.

In Canada, Australia and the UK, Movember launches the Social Innovators Challenge. The project aims to develop, pilot and evaluate 13 innovative projects to restore and strengthen the social connections of men, particularly those at risk of becoming socially isolated.

Movember unites with the National Breast Cancer Foundation Australia – funding research to transform the lives of both men and women. The move allows researchers to leverage genetic similarities between prostate, breast and ovarian cancers to create progress in treatment methods.



The Movember receives a ranking of 49 out of the top 500 non-governmental-organisations around the world.

Movember funds three-part series ‘Man Up’, for the Australian television network, ABC. The project tackles gender stereotypes, the pressures of manhood, and most importantly why so many men are driven to suicide.

640,000 people tune in for each episode – sparking conversations across Australia and the world.

In the USA, the ‘Making Connections’ project is delivered across 16 sites. The $6M initiative connects men and boys within their communities to promote resilience across generations – working in particular with boys and men of colour, military members, veterans, and their families.



Movember and partner Beyond Blue trialled a programme offering free sessions of cognitive behavioural therapy for men struggling with their mental health and suicidal thoughts. The trial was successful and is now being rolled out nationwide, reaching more than 6.8m Australians.

Movember-funded scientists identified why the most common type of testicular cancer runs in some families – an important step forward in understanding the disease.  The discovery will help in counselling men who might be worried about their risk of developing testicular cancer. In future, it could inform future screening programmes for testicular cancer that might diagnose it earlier.



Movember was announced as the official delivery partner for the Rugby League World Cup 2021 (postponed until 2022) - the first ever international sporting event to have a mental health charter. The charter commits to delivering Movember’s Ahead of The Game mental fitness workshops to teenage athletes, their families and sports coaches. It also commits to delivering a mental fitness campaign that reaches millions of people worldwide.

FDA approval was granted to two drugs to treat advanced prostate cancer. Supported by Movember-funded research, Olaparib was hailed as the world’s first precision medicine for prostate cancer. Research funded by Movember also led to the approval of another drug called rucaparib for men with advanced BRCA-linked prostate cancer.



To help address some of the long-term consequences of the COVID-19 pandemic, Movember announces funding for 34 separate projects that will support the mental health and wellbeing of men and boys. A mass media behaviour change campaign aimed at encouraging millions of young men to talk about their mental health, was also successfully launched.

Despite the huge strides being made in prostate cancer research, it is not easy for doctors to predict which tumours will become aggressive. Movember announces continued funding for the development of the PUR (Prostate Urine Risk) test, which shows doctors which men are likely to need active treatment within the next five years.



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